Choose One Research Paper Example | Topics and Well Written Essays - 2500 words

Choose One - Research Paper Example This research is analyzed based on the Sekarana and Bougie framework for research method. The paper is aimed at making a comparative statement and finding out how well the authors have or have not fulfilled each one of the steps mentioned within the steps presented in the figure below. The research also analyses how well each step of the research is connected to the next step of research. The research paper within this study is a business research. By business research, it means that the data gathered and the objective of the research is directed towards addressing and answering causes for a business issue (Rojas, n.d.). The research paper identifies customer dissatisfaction in relation to loyalty programs carried out in almost all industries today. This is relevant for the use of marketing managers who are engaged in customer relationship management services. Loyalty programs are a recent development in the field of customer retention attempts and management of customer relationship. Hence, managers within the industry are increasingly providing rewards for customer loyalty in the form of specialized services and rebates with a view to maintain such loyalty of the consumer and maintain long term business relationships. It has been studied that certain attempt of customer retention initiatives can have serious negative effects and such loyalty programs can be perceived to be discretionary and creating value driven differentiation among customers (Charmaz & McMullen, 2011). There are frequent complains in discussion forums over the web about the ill effects and poor management of such loyalty programs. Such dissatisfaction reduced customer loyalty and thereby economic loss. In this view, the frustration criteria of customer with their experiences in customer loyalty programs was selected based on the idea that dissatisfaction experience by customers might appear reasonable but the study

Reaction paper Essay Example | Topics and Well Written Essays - 250 words - 10

Reaction paper - Essay Example Therefore, the Holocaust evokes the greatest amount of sympathy for the Jewish race because of the intense horror and torture that was inflicted upon them. (Atkins, 2009, P.p 176-180) Having been a Holocaust Affirmationist, the evidence that were brought forth by David Cole opened up a new side to the controversy. In concurrence with Dr. Piper’s statement, there is in fact a high possibility that the Soviet Union may have fabricated the story about the alleged ‘Gassings’ that took place at Auschwitz, considering the political advantage. Nevertheless, it cannot be denied that the atrocities during the war never took place at all. (Atkins, 2009, P.p 176-180) As it is stated earlier, the accuracy of the history and symbology of the event is vastly accepted without question. However, there is room for skepticism and this is based on and triggered by the fact that the claims made by researchers and historians are not substantiated by sufficient amount of evidence. And Dr. Franciszek’s interview actually raised some very shocking pieces of evidence regarding the Holocaust and David Cole’s role was further magnified due to the fact that he was Jewish and brought forth very important pieces of knowledge in public view. In my opinion considering all factors there were millions of people, who lost their life during the World War II and it consisted a large number of Jews. However, the killings cannot be deemed as systematic as ‘Gassings’ and the magnitude of the Holocaust is vastly overestimated. Therefore, there has to be greater amount of research into the subject to substantiate the